KOL Line Up with content management
The campaign was a crossover of Link shopping mall and Doraemon. Link would like to encourage people, especially families with kids, to visit and spend more by exquisite gift redemption.
Candace Mama is a KOL on Facebook. She makes lunch boxes for her daughters with beautiful designs. She used to teach and share how to easily make those lunch boxes on her fan page. So she attracted so many local moms to follow her FB page.
This time she tailor-makes a lunch box with elements of Doraemon for Link and shares the recipe in video format. In the video, she also shared information of the Doraemon redemption campaign softly by the way.