KOL Line up with content management
Premium XO Sauce is one of the main Amoy products. Amoy is used to sell the XO sauce by promoting different recipes. Other than the traditional TVC, social media is a more efficient way to viral recipes to customers.
Candace Mama is a KOL on Facebook. She always cook lunch boxes to her daughters with beautiful design. She used to teach and share how to easily make those lunch boxes on her fans page. So she attracted so many Hong Kong Mom to follow her FB page.
Here, she tailor made a recipe by using Amoy XO Sauce. In such busy city life, the recipe is designed to cook around 30mins only which is very suitable for housewife and even office lady.