CANON - EOS M10 Promotion Campaign

Artiste Line Up with content management

EOS M10 is a multifunctional camera. The selling point is “Easy to use”. Canon indicated that they would like to soft selling its features.

Yoyo Chan (陳自瑤) is a popular artiste in TVB. Her husband, Vincent Wong (王浩信) is also the top artiste in TVB as well. They have a daughter who is aged 5. This time, we arranged Yoyo Chan to teach her daughter to use Canon EOS M10 and take some photos. The photo are actually selling the features softly such as touchscreen, easy to carry, self-portrait mode etc. Eventually the post achieved around ten thousands engagement and attracted some media reporting.

To Watch:


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