For this yearly campaign, we create a program called "WeCare".
We focus on three sections: social engagement program, WeCare program and PR.
For social engagement, we create a viral video for spreading on social media. Besides, a "Pain Table" for artist & KOL to share their experiences, a WhatsApp sticker pack as well.
For WeCare program, we design logo, banner and a few sound-tracks for radio broadcast.
For PR, we arrange different newspaper / media platform to deliver the program message through online / offline.