KOL Line Up & Content Management
This year is 55th Anniversary of Knife Oil. Knife Oil produced a video about our greatest mom. This video is a interview format to soft sell Knife Oil.
Candace Mama is a KOL on Facebook. She always cook lunch boxes to her daughters with beautiful design. She used to teach and share how to easily make those lunch boxes on her fans page. So she attracted so many Hong Kong Mom to follow her FB page.
Candace Mama wrote an paragraph about her feeling after watching Knife Oil’s video and then by the way mentioned about Knife Oil in soft to strengthen the slogan of this campaign, “媽媽的味道”.