KOL Line Up with content management
Samsung Tab S3 was facing a huge challenge against to iPad on tablet market. Besides the massive advertisement, Samsung believe they have to do something different to Apple by embedding the brand to customers in some way as to increase the customers’ loyalty.
Mira Garden is one of the famous YouTuber in Hong Kong who teaching Korean on her YouTube channel. Samsung sponsored Mira Garden to use their Galaxy Tab S3 to teach Korean. The aims was to increase the exposure of S3 usage in the eyeball of end users. In the video, Mira Garden has never mentioned about Samsung Galaxy Tab S3, but the message, “Mira is using S3”, was delivered very clearly.